In collaboration with
Sri Pratap Hegde, Sri Vinay Kulkarni, Prof. K. Sankaran, Prof. G.P. Sudhakar, Smt. K. Vanaja, Dr. N.V. Vighnesh

In spite of the best intentions of top management, many strategic initiatives fail to make the desired impact at ground level. Why? Why do many mergers fail? Why is there a huge and growing deficit of trust in distributed teams? How to balance autonomy and control in organizations? How to ensure loyalty of stakeholders other than through wealth? What is the role and value of humans in an AI-dominated industrial world? How to make ethics and sustainability a part of organizational culture rather than a compliance line-item? 

Surprisingly, 60% of India’s GDP is contributed by its “unorganised” sector which employs 83% of India’s workforce. This sector runs business without training in modern management education and practices. For example, many traditional Indian business clusters are running for decades, generate huge turnover in billions with no formal contractual agreements but trust and community relations, no branding and marketing budgets, no formal degrees but training on the job etc. What causes them to thrive and sustain in spite of competition from corporate sector?

Answering all these questions requires a deep understanding of human nature, inner springs of human behavior, the driving forces behind human endeavor, and the capabilities of the human spirit. The fundamental reason for most of the challenges faced by enterprises can be traced to lacunae in understanding these issues.

An enterprise is a collection of humans that come together to create value to society that did not exist before. Human is a crucial resource for any enterprise. Yet, deep study of human nature and its implication for organizations is a big gap in today’s management education. 

We define conscious management as a paradigm of decision-making based on deep awareness of human nature and its implications for various management functions. 

Vedic wisdom offers a comprehensive model of human psychology that explains the entire spectrum of activity from mundane existence to spirituality in a unified manner. It offers a sound theoretical basis for conscious management practices.

For example, here are some insights from Vedic psychology. Human personality and its motives are inherently multidimensional. Human has 5 dimensions of identity (koshas), each with its own demands for fulfilment and preoccupations. There are 3 possible motives for any action (gunas). There are 4 types of activities that are essential for any enterprise (varnas). Performance in any activity requires nurturing 3 capacities (shaktis), and training must focus on all of them. There are 4 distinct methods to motivate people to action, based on their disposition. A strategy that works well for one type of disposition will backfire for others, and hence must be chosen judiciously.

We are planning immersive workshops for corporate professionals to give a first-hand experience of conscious management, its principles and practice. These workshops will awaken a heightened awareness of the human element and enable new effective approaches to handling enterprise functions such as HR, stakeholder engagement, customer experience and value creation. They offer an occasion to discuss corporate challenges such as those mentioned above and the conscious approach to handle them.

If interested, please reach out to me to keep you posted.